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Conceptual, creative and tactical interactions
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Observations
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Some of our observations on the state of the advertising industry:

>>  Growing dissatisfaction of advertisers and media with the efficiency of classic advertising;
>>  Increased distrust of companies towards advertising agencies, certain "creative festivals", their spectacles, and questionable values in broader public;
>>  Rise of omnipresent cynicism;
>>  Increased awareness of the significance of business ethics;
>>  Increased media literacy of consumers and broaderand general public, along with their scepsis for,growing distrust and rejection of advertising;
>>  Increased ability of the public and consumers to become active and proactive, and to be able to connect and communicate via new communication technologies;
>>  Increased demand for truly responsible communication, instead of purely superficial "flirting" with responsibility and "good intentions";
>>  Increased need of partnership between business, culture (art), politics, and the public and the civil.
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News:
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: URBANI IMAGINARIJ
20. 10. 2011 - Maja gave a lecture on Interventions in public space at the international conference which was part of the project (Re)collecting Mostar (Bosnia and Herzegovina) - Urbani Imaginarij.
more >>
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: Openwear web platform now online
06. 7. 2011 - For anyone who is interested in the future of clothing production: check out the beta version of our collaborative clothing platform here:
www.openwear.org
more >>
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: News- what we are up to?
09. 12. 2010 - We have been very busy in the past months and therefore not so active on our own English web site.
But there is a lot to say.
more >>
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more news >>
 





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