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Conceptual, creative and tactical interactions
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                “Poper creates productive communication relations
                              between honest and successful companies and organizations, the media,
                           and citizens and their culture and society.”
Observations
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Some of our observations on the state of the advertising industry:

>>  Growing dissatisfaction of advertisers and media with the efficiency of classic advertising;
>>  Increased distrust of companies towards advertising agencies, certain "creative festivals", their spectacles, and questionable values in broader public;
>>  Rise of omnipresent cynicism;
>>  Increased awareness of the significance of business ethics;
>>  Increased media literacy of consumers and broaderand general public, along with their scepsis for,growing distrust and rejection of advertising;
>>  Increased ability of the public and consumers to become active and proactive, and to be able to connect and communicate via new communication technologies;
>>  Increased demand for truly responsible communication, instead of purely superficial "flirting" with responsibility and "good intentions";
>>  Increased need of partnership between business, culture (art), politics, and the public and the civil.
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News:
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: OpenWear blog on-line
21. 5. 2010 - Collaborative clothing, open source fashion brand Openwear blog is now on-line.
Check it out here.
more >>
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: Edufashion
03. 5. 2010 - Revolution in fashion? We'll that's our aim. A new collaborative fashion creation economy is being developed through a EU financed two year project. Poper Studio is leading partner and besides conceptual input on the project develops all communication around it.
more >>
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: Socially Responsive Designer
21. 10. 2009 - That's the title for the lecture iam preparing for the Conference in Mainz i have been invited to.
more >>
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more news >>
 





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