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Conceptual, creative and tactical interactions
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Concept cabinet
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Behind any successful communication is a clear and well-developed concept. A communication concept is a system of ideas resulting from and in-depth understanding of communicators/clients, their needs and goals, and the temporal and spatial specificities of the media environment. It is, therefore, unique for every author and project.

A concept is a rubric of communication parameters that serve as a guideline for all levels of strategic, tactical, and creative implementation. It is a a philosophical or discursive framework within which all specific actions take place and by which they are justified. Concept direction can be compared to the work of a director who guides the process and puts the script into practice.

Poper offers:

  1. Concept direction
  2. Concept consulting

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The Concept Cabinet is the very core of Poper; it conceptually and creatively directs, and therefore enriches, the Design Room and Net Lab.
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News:
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: URBANI IMAGINARIJ
20. 10. 2011 - Maja gave a lecture on Interventions in public space at the international conference which was part of the project (Re)collecting Mostar (Bosnia and Herzegovina) - Urbani Imaginarij.
more >>
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: Openwear web platform now online
06. 7. 2011 - For anyone who is interested in the future of clothing production: check out the beta version of our collaborative clothing platform here:
www.openwear.org
more >>
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: News- what we are up to?
09. 12. 2010 - We have been very busy in the past months and therefore not so active on our own English web site.
But there is a lot to say.
more >>
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more news >>
 





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