|03. 11. 2008 -
CHE, AS WE HAVEN'T MET BEFORE
On the occasion of 80th anniversary of birth of the most recognizable, as well as commercialized icon of the 20th century,The Regional Museum Koper organized the exhibition EL CHE. This biographical-historical exhibition, brought in Slovenia and Europe for the first time by Che Guevaro's half-sister Victoria and by her mother Ana Erra. Communication of the exhibition is Studio Poper’s work.
The concept of exhibition approaches to Ernesta Che Guevaro as to factual personality within personal-familial and wider social-political context. As such, concept is close to content-reach communication approach of Studio Poper.
Visual identity, that was developed by Poper and it was applied to poster, brochure, transparent and invitation, makes a divergence from iconographic, content-empty representation of Che Guevara, to reach simbolism. Communication of the exhibition derives from comprehension of Che as controversial personality, character, his achievements and values, ambitions and dreams.