I walk on slippery ground. Advertising is my starting point; at the same time, I'm interested in topics which speak - aswriter Andrej Blatnik once nicely put it - of live wounds and life nectar. These range from the nonsense and banality of everyday life to the problems of marginalised groups and endangered species; from ignorance and empty knowledge to social inequality and omnipresent violence. Yet I'm equally intrigued by the other face of this world, with all of its outbursts of imagination, beauty, humour and happiness. In my work I try to give an account of things I personally find important, which I believe to be important for society; of those who have touched me, insulted me or made me happy.
Maja Hawlina: university degree in psychology and English literature, specialised in consumer psychology, communications, transactional analyses and marketing # 1990 founded advertising agency Avanta, from 1995 part of Lowe Worlwide # awarded numerous international and local prizes as CD and copywriter mostly for social campaigns # member of Slovene and international juries: SOF, British Council AD Award, Scream, New York Festival, Golden Hammer, Euro Effie # 2002 President of Slovene Advertising Association # 2004 Slovene Advertising Personality of the Year # 2003 introduced communication effectiveness award Effie in Slovenia # 2004 President of Slovene Communication Chamber # 2005 - 2007 President of Slovene Effie Festival # from 2006 President of Cultural Institute Bunker # 2005 co-founded Studio Poper.
Maja continues her PhD studies in the field of Sociology of everyday life. Her research interest is focused on theory of ideology, contemporary mythology, creativity and language.
Maja is more and more involved in civil society and communication of culture with the stress on social responsability.
Maja lives with her family in Ljubljana.