Studio Poper > About Poper

At Studio Poper, we create concepts, strategies and tools aimed at resolving communication problems. In today's world, even the best of products, new and interesting services as well as significant initiatives can't penetrate unless they are seen, heard or noticed. In the flood of noises, stimuli and in particular high-budget advertising messages, which are characteristic of oversaturated media and public sphere, there is a huge problem as to where and how to address those that we want to reach. Thus the basis of all our communication is a well-considered and strong concept, a fresh message and the use of the most suitable communication channels on a case-to-case basis.

Our basic tools include the following: expertise, know-how, imagination, sense, energy, emotions, stories and new technologies. Together with a pinch of pepper, of course.

The traditional communication model, in which there is a direct and linear relationship between the sender and the receiver has become an inefficient explanation of the complexity of mediation processes, and thus been rendered obsolete. We need to recognize the arrival of a new communication era, reflect on the past one, and create communication contents and approaches that reflect and acknowledge and reify the interconnectivity between sender, message, environment, and receiver. In this constantly changing media and communication environment, the multidisciplinary Poper Studio strives to help initiative efforts and organizations with planning, innovating, and managing their interactions.
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We are great supporters of communication that is, at its best, efficient and socially and culturally responsible; only this kind of communication can serve the best interests of the sender or client as well as and the target audience/receiver, thus enriching the cultural environment and awarding those who, like us, create communication.
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Information over-saturation, technological development, and mass use of new media have completely changed the rules of the mediation game. Those who wish to succeed in the highly competitive playing field of marketing products, ideas, opinions, or image will need to know how to build respectful intelligent relations with increasingly more proactive message recipients. We are completely opposed to the treatment of any part of the target public as a set of statistics or as unreasonable. The fundamental difference setting our communication approach apart from many existing practices lies in our use of communication to connect as well as encourage thinking and further communication. Good communication is never a one-way monologue emitted by organizations or individuals, but interaction between these organizations or individuals with the receivers of the message and other organizations or individuals who are simultaneously sending other messages and receivers who are simultaneously receiving them. This process is anything but linear; it develops, rather, more as a matrix of interconnections.

We see interaction as an important communication practice because it enables message recipients to directly or indirectly change or affect the mediated form and content. We are also prepared to help in creating the conditions inherent in and necessary for this interaction, which include media literacy, expanded use of two- and multi-way communication channels, and, above all, the encouragement of creative participation and feedback in as many people as possible.