The process of identity development was conceived in the way, to reflect the basic »7 steps« of To-gather project at its most. Common problem of identity creation for various initiatives, organizations or brands lays in the fact,that so created identities fail to reflect its primary holder. To the contrary, (brand/organization’s) identities are more or less designed in advance for supposed and (artificially) defined affinities of target groups. Poper uses dialog and interdisciplinary approach to creation in order to transgress this problem. Currently the new web site "To-gather" with project content and interactive tools is being developed.